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App Store and Google Play fee calculator

Enter your sales, region, and programs. See what Apple and Google take and what you keep, side by side. Every rate comes from Apple's and Google's own pages, checked 2026-10-13.

$250,000 a year, all from the region above.

What you sell

Apple drops to its reduced rate after a year of paid service. Google charges the same rate from day one.

How people pay
Programs

Apple App Store

$212,500

you keep, 85% of sales

Store fees
$37,500
Total fees
15%
  • 15% on $250,000 (Small Business Program)

Standard worldwide terms. Source, checked 2026-10-13

Google Play

$212,500

you keep, 85% of sales

Store fees
$37,500
Total fees
15%
  • 10% service fee on $250,000
  • 5% billing fee for Google Play Billing

New model since June 30, 2026: 10% service fee on all auto-renewing subscriptions. Source, checked 2026-10-13

Both stores leave you the same amount on these inputs.

This is a planning number, not an invoice. It assumes all sales come from one region and are spread evenly over the year. It leaves out refunds, currency conversion, and the developer account fees (Apple $99 a year, Google $25 once).

What changed in 2026

  • Google split its fee into a service fee and a 5% billing fee on June 30, 2026 in the US, UK, and EEA, and on September 30, 2026 in Australia and Japan (Google, checked 2026-10-13).
  • Apple moved every EU app to one set of terms on October 1, 2026. In-App Purchase is 26%, or 15% reduced. The Core Technology Fee became a 5% commission on apps sold outside the App Store (Apple, checked 2026-10-13).
  • Japan and Brazil now have their own Apple terms: 21% commission plus a 5% fee if you use In-App Purchase (Japan, Brazil, checked 2026-10-13).
  • US apps may link to web checkout with no Apple commission while the Epic v. Apple case continues (App Review Guidelines 3.1.1(a), checked 2026-10-13).

How the calculator counts

  • Apple's $1M Small Business limit counts proceeds, which are sales after Apple's cut. Once you pass it, the standard rate applies to the rest of the year.
  • Google's pages say "first $1M of annual earnings" without defining earnings. We count gross sales, which gives the higher fee.
  • Google's program rates apply only above $1M, and only after you enroll and pass validation. Enrollment is open to accounts with at least $1M in the last 12 months (Google).
  • Sales tax and VAT are left out. Enter your sales after tax.

All rates, checked 2026-10-13

Every rate links to the official Apple or Google page it came from. All checked 2026-10-13.
Store Where What it covers Rate
Apple Worldwide (US, UK, Australia, rest of world) Paid apps and In-App Purchase, standard 30% checked 2026-10-13
Apple Worldwide Small Business Program (under $1M proceeds last calendar year, enrolled) 15% checked 2026-10-13
Apple Worldwide Auto-renewable subscriptions after one year of paid service 15% checked 2026-10-13
Apple United States Link to your own website checkout 0% today (court still setting a fee) checked 2026-10-13
Apple EU In-App Purchase, standard / reduced 26% / 15% checked 2026-10-13
Apple EU Your own payment processor inside the app, standard / reduced 20% / 10% checked 2026-10-13
Apple EU Link-out to a website (sales within 7 days), standard / reduced 15% / 10% checked 2026-10-13
Apple EU Core Technology Commission, apps outside the App Store 5% checked 2026-10-13
Apple Japan and Brazil Commission, standard / reduced 21% / 10% checked 2026-10-13
Apple Japan and Brazil Payment processing fee when you use In-App Purchase +5% checked 2026-10-13
Apple Japan and Brazil Link-out to a website (sales within 7 days), standard / reduced 15% / 10% checked 2026-10-13
Google US, UK, EEA (from June 30, 2026); Australia, Japan (from Sept 30, 2026) Auto-renewing subscriptions, all installs 10% + 5% billing fee checked 2026-10-13
Google Same regions First $1M of annual earnings, all transactions 10% + 5% billing fee checked 2026-10-13
Google Same regions Other transactions above $1M, new installs 20% + 5% billing fee checked 2026-10-13
Google Same regions Other transactions above $1M, existing installs 25% + 5% billing fee, or 20% via web links checked 2026-10-13
Google Same regions Apps Experience or Games Level Up program, above $1M, new / existing installs 15% / 20% + 5% billing fee checked 2026-10-13
Google Same regions Billing fee when you use alternative billing or web links 0% checked 2026-10-13
Google All other markets (until the rollout) First $1M a year, enrolled in the 15% tier 15% checked 2026-10-13
Google All other markets Earnings above $1M a year 30% checked 2026-10-13
Google All other markets Auto-renewing subscriptions 15% checked 2026-10-13

Worked examples

Worked examples from the calculator. Yearly sales, after tax. Subscription examples assume 30% of sales come from subscribers past their first paid year.
Scenario Apple fees Apple, you keep Google fees Google, you keep
US subscription app, $250k a year, small developer $37,500 (15%) $212,500 $37,500 (15%) $212,500
US paid app or in-app purchase, $250k a year, small developer $37,500 (15%) $212,500 $37,500 (15%) $212,500
US in-app purchases, $3M a year, past both small-developer limits, new installs $900,000 (30%) $2,100,000 $650,000 (21.7%) $2,350,000
EU in-app purchases, $3M a year, past both limits, existing installs $780,000 (26%) $2,220,000 $750,000 (25%) $2,250,000
Rest of world in-app purchases, $3M a year, past both limits $900,000 (30%) $2,100,000 $750,000 (25%) $2,250,000
US subscription sold on the web through a link-out, $250k a year $7,250 (2.9%) $242,750 $32,250 (12.9%) $217,750

Not covered: South Korea and India alternative billing, Apple's Mini Apps, Video, and News partner programs, and the UK, where the regulator's steering rules were still out for consultation when we checked. Building an app and want the payments set up right from day one? See our mobile app development work.

Questions clients ask

Short answers, no sales language. If yours isn't here, ask an engineer directly.

Ask us anything
How much does Apple take from app sales in 2026?

30% by default, and 15% if you're enrolled in the App Store Small Business Program or the sale is a subscription renewal after the subscriber's first paid year. EU storefronts pay 26% (15% reduced) through In-App Purchase. Japan and Brazil pay 21% plus a 5% processing fee. Checked 2026-10-13 on Apple's developer pages.

How much does Google Play take in 2026?

In the US, UK, EEA, Australia, and Japan, Google now charges a service fee plus a 5% billing fee when you use Google Play Billing. Subscriptions and your first $1M of earnings pay 10% + 5%. Other sales above $1M pay 20% + 5% for new installs and 25% + 5% for existing installs. Everywhere else the old 15% and 30% still apply until September 30, 2027.

Can I avoid the store fee by sending users to my website?

In the US, Apple takes no commission on web link-outs today, but a court is still deciding what fee Apple may charge. Google still charges its service fee on web link-outs, but drops the 5% billing fee. In the EU, Japan, and Brazil Apple charges 15% (10% reduced) on sales within 7 days of the link tap. Your own payment processor then takes its cut, so the saving is smaller than it looks.

Is the Google Play fee really 10% now?

Only for some sales, and only before the billing fee. Subscriptions and your first $1M a year pay a 10% service fee. If you use Google Play Billing, the 5% billing fee brings it to 15%, the same as before. The real cut is on one-time sales above $1M and on payments you take outside Play Billing.

Does the calculator store what I type?

No. It runs in your browser. Nothing you enter is sent anywhere.

Planning an app with in-app sales?

We build iOS and Android apps from one codebase and take them through store review. An engineer replies, not a sales team.

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